Work
Transforming a Fintech's Digital Identity
For German fintech DebtRay, I crafted an intuitive, data-rich dashboard design alongside a sleek, modern logo rebrand
Project Overview
DebtRay is a German tech company that helps large businesses make smarter financial decisions about borrowing money. This project involved a comprehensive brand refresh and redesign of their core financial analysis dashboard.
Objectives: Create a modern, memorable logo and cohesive brand identity, while designing an intuitive and powerful UI for their analysis tool.
Challenges: Balance complex financial data presentation with user-friendly design, differentiate the company in a competitive market, and ensure brand consistency across all touchpoints.
My Roles
• Developed the new logo concept and brand identity • Designed the UI for the login page and main dashboard of DebtRay's analysis tool • Collaborated with the development team to ensure feasible UI implementation
Tools
Figma
Illustrator
Timeline
Jun-Sep 2023
Take a Look
Project Overview
DebtRay is a German tech company that helps large businesses make smarter financial decisions about borrowing money. This project involved a comprehensive brand refresh and redesign of their core financial analysis dashboard.
Objectives: Create a modern, memorable logo and cohesive brand identity, while designing an intuitive and powerful UI for their analysis tool.
Challenges: Balance complex financial data presentation with user-friendly design, differentiate the company in a competitive market, and ensure brand consistency across all touchpoints.
My Roles
• Developed the new logo concept and brand identity • Designed the UI for the login page and main dashboard of DebtRay's analysis tool • Collaborated with the development team to ensure feasible UI implementation
Tools
Figma
Illustrator
Timeline
Jun-Sep 2023
Take a Look
Project Overview
DebtRay is a German tech company that helps large businesses make smarter financial decisions about borrowing money. This project involved a comprehensive brand refresh and redesign of their core financial analysis dashboard.
Objectives: Create a modern, memorable logo and cohesive brand identity, while designing an intuitive and powerful UI for their analysis tool.
Challenges: Balance complex financial data presentation with user-friendly design, differentiate the company in a competitive market, and ensure brand consistency across all touchpoints.
My Roles
• Developed the new logo concept and brand identity • Designed the UI for the login page and main dashboard of DebtRay's analysis tool • Collaborated with the development team to ensure feasible UI implementation
Tools
Figma
Illustrator
Timeline
Jun-Sep 2023
Take a Look
Project Overview
DebtRay is a German tech company that helps large businesses make smarter financial decisions about borrowing money. This project involved a comprehensive brand refresh and redesign of their core financial analysis dashboard.
Objectives: Create a modern, memorable logo and cohesive brand identity, while designing an intuitive and powerful UI for their analysis tool.
Challenges: Balance complex financial data presentation with user-friendly design, differentiate the company in a competitive market, and ensure brand consistency across all touchpoints.
My Roles
• Developed the new logo concept and brand identity • Designed the UI for the login page and main dashboard of DebtRay's analysis tool • Collaborated with the development team to ensure feasible UI implementation
Tools
Figma
Illustrator
Timeline
Jun-Sep 2023
Take a Look
Frankfurt-based, DebtRay is a fintech that develops cutting-edge tools for optimizing corporate bond issuances. Their technology analyzes financial datasets, guiding companies towards smarter borrowing decisions. By refining the timing and terms of debt, DebtRay helps clients potentially save millions in interest payments.
Despite its technological edge, DebtRay's brand needed an update to match. They approached me to reimagine its brand identity and redesign their core product interface (jump to UI Design), aiming to stand out in the market.
Brand Identity Design
Previous Logo Problems
DebtRay's existing logo had significant issues with legibility and precision. For a company operating in the financial sector, where trust and accuracy are paramount, these visual shortcomings were particularly damaging for its image.
3
1
2
Some examples of these problems:
1.
Color Contrast and Readability: The dark blue "Debt" and white "Ray" create a stark contrast, limiting versatility and readability across different backgrounds. [The background color above was used on the old DebtRay site.] This two-tone approach can make the brand name harder to process at a glance, weakening brand identity.
2.
Poor Scalability: Several elements fail at smaller sizes, including the white "Ray", the unclear "t," and the logomark.
3.
Problematic Symbolism: The logomark is vague, poorly constructed, and misaligned with the text. It doesn't communicate any brand values or industry association, making it ineffective.
The New Logo
Crafting DebtRay's new logo involved exploring multiple concepts before reaching the final design. This exploration phase included a wide range of ideas.
First ideas: a glimpse into the diverse conceptual directions considered during the initial phases of DebtRay's logo redesign.
Among the explored concepts, one approach aimed to preserve and modernize elements of the previous logo, creating a cleaner and more precise version. However, this didn't achieve the fresh, innovative look we desired.
I then explored incorporating a 'D' with additional symbolism, developing a concept using a double chevron to represent progress and forward movement. Despite its symbolic potential, feedback showed the 'D' wasn't immediately recognizable, potentially compromising the logo's clarity.
Left: A nod to DebtRay's roots, reimagined with crisp geometry. Right: A leap into abstraction, where financial stability meets forward momentum.
The final logo design refines the concept from the previous iteration, aiming to balance symbolism with clarity. It retains the idea of a "'D" formed by two forward-pointing arrows, intended to represent DebtRay's focus on progress. In contrast to the previous attempt, this version uses more pronounced arrow shapes, making sure the "D" is clearly identifiable.
The design incorporates a three-dimensional appearance, adding visual depth to the symbol. By employing the Gestalt principle of closure, the logo invites viewers to mentally complete the implied shape, potentially enhancing memorability.
The primary logo color, a deep Polynesian Blue, was selected to convey trust, stability, and professionalism – qualities crucial in the financial sector.
For maximum adaptability, the logo design includes several variations, such as monochrome and reversed versions for different backgrounds. Standalone versions of the "D" symbol were also developed, allowing for flexible use in constrained spaces or as a recognizable icon.
Color Palette
The DebtRay color palette extends beyond the primary blue, incorporating complementary hues to create a cohesive visual language.
#1F4898
#1F4898
#D1A617
#D1A617
#444655
#444655
#717AAD
#717AAD
#EBEEFF
#EBEEFF
Typography
Manrope, a modern sans-serif typeface designed by Mikhail Sharanda in 2018, was selected as the primary font. Its clean lines and high legibility align with DebtRay's commitment to precision and clarity, while its versatility across digital platforms conveys professionalism and forward-thinking.
UI Design
Old Dashboard Issues
Following the brand refresh, DebtRay focused on modernizing their core product: a data-rich dashboard providing financial analysis and market insights for corporate treasurers. The existing interface had several design issues that needed addressing:
1.
Monochromatic color scheme: The previous version relied heavily on orange, limiting visual hierarchy and user focus.
2.
Structural problems: The layout lacked clear organization, making it difficult for users to navigate and find critical information quickly. Furthermore, the chart containers were inconsistently aligned, hindering data comparison and diminishing the dashboard's overall usability.
3.
Inconsistent design language: The interface didn't align with DebtRay's new brand identity, creating a disconnect in user experience.
1
3
2
1
3
2
1
3
2
A peek of DebtRay's previous dashboard: Functionality overshadowed by a monochromatic design and dense information layout, highlighting the need for a more intuitive and visually engaging interface.
Reimagining DebtRay's Digital Interface
The redesign project covered both the login pages and main dashboard, aiming for a cohesive user experience across the platform. The process began with an analysis of the existing layout and information architecture to identify areas for improvement. The redesign was then developed, using elements from the Untitled Design UI Kit as a base, while customizing features to meet DebtRay's specific requirements.
The login interface introduces users to DebtRay's new visual identity. It features a gradient background blending the brand's blue and gold colors.
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DebtRay's login page: Desktop view with gradient background and mobile adaptations, showcasing consistent design across devices.
The main dashboard redesign tackles the challenge of presenting complex financial data in an accessible format. By implementing a tabbed interface and clear information hierarchy, users can now effortlessly navigate between different data views.
The layout incorporates various visualization methods, including bar charts, distribution graphs, scatter plots, and a comprehensive data table, enabling users to quickly grasp key insights or perform detailed analysis as needed.
The main dashboard redesign tackles the challenge of presenting complex financial data in an accessible format. By implementing a tabbed interface and clear information hierarchy, users can now effortlessly navigate between different data views.
The layout incorporates various visualization methods, including bar charts, distribution graphs, scatter plots, and a comprehensive data table, enabling users to quickly grasp key insights or perform detailed analysis as needed.
PaySafe Finance PLC
My View
Market Insights
Bonds Analysis
Syndicate
Market Insights
12 months
30 days
7 days
24 hours
Select dates
Filters
Loss Over Timing Ranks (Mio.)
Avg. per Issue
Issuer Loss
-4760
-2354
-4760
-3
0
Issuer Gain
0
50
2117
2268
2098
5
4
3
2
1
Loss Over Pricing Ranks (Mio.)
Avg. per Issue
Issuer Loss
-4760
-2354
-4760
-3
0
Investors Loss
0
50
2117
2268
2098
5
4
3
2
1
Pricing Rank
1
2
3
4
5
Timing Rank
1
2
3
4
5
Overall Rank
1
2
3
4
5
Pricing Loss (Mio.)
250
200
150
100
50
0
-18.5
-13.5
-8.4
-3.4
1.7
6.8
11.8
16.9
-5.1
Number of bonds: 188
Delta Spread (Bps.)
250
200
150
100
50
0
-18.5
-13.5
-8.4
-3.4
1.7
6.8
11.8
16.9
Timing Gain (Mio.)
Number of bonds
250
200
150
100
50
0
-18.5
-13.5
-8.4
-3.4
1.7
6.8
11.8
16.9
Time Gaining vs Pricing Loss
Show axis
−15
−10
−5
0
5
10
15
−18
−16
−14
−12
−10
−8
−6
−4
−2
0
2
4
6
8
10
Pricing Loss
Timing Gain
Ellaktor Value PLC
Isin: XS2092381289
Pricing rank: 3
Pricing loss: -11.0 Mio.
Delta spread: -55.0 Bps.
Timing rank: 5
Timing gain: -4.2 Mio.
Table League
3894 issuers
Search
Customize Display
Rank
1
2
3
4
5
6
7
8
9
10
Issuer
Berlin Hyp AG
Capgemini SE
TenneT Holding BV
United Parcel Service Inc
Paysafe Finance PLC
Paysafe Finance PLC
Svenska Handelsbanken AB
United Parcel Service Inc
Capgemini SE
Berlin Hyp AG
Isin
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
Industry
Financials
Technology
Financials
Technology
Technology
Financials
Financials
Financials
Consumer Non-Cyclicals
Technology
Duration
12
6
7
6
5
5
3
12
8
9
Volume
12
12
12
12
12
12
12
12
12
12
Currency
12
12
12
12
12
12
12
12
12
12
Credit Quality
12
12
12
12
12
12
12
12
12
12
Original Spread
398
145.9
123
78
96
102.5
89
65
86.5
102
Rank
1
1
1
1
1
1
1
1
1
1
Pricing Rank
1
1
1
1
1
1
1
1
1
1
Timing Rank
1
1
1
1
1
1
1
1
1
1
Previous
1
2
3
...
8
9
10
Next
PaySafe Finance PLC
My View
Market Insights
Bonds Analysis
Syndicate
Market Insights
12 months
30 days
7 days
24 hours
Select dates
Filters
Loss Over Timing Ranks (Mio.)
Avg. per Issue
Issuer Loss
-4760
-2354
-4760
-3
0
Issuer Gain
0
50
2117
2268
2098
5
4
3
2
1
Loss Over Pricing Ranks (Mio.)
Avg. per Issue
Issuer Loss
-4760
-2354
-4760
-3
0
Investors Loss
0
50
2117
2268
2098
5
4
3
2
1
Pricing Rank
1
2
3
4
5
Timing Rank
1
2
3
4
5
Overall Rank
1
2
3
4
5
Pricing Loss (Mio.)
250
200
150
100
50
0
-18.5
-13.5
-8.4
-3.4
1.7
6.8
11.8
16.9
-5.1
Number of bonds: 188
Delta Spread (Bps.)
250
200
150
100
50
0
-18.5
-13.5
-8.4
-3.4
1.7
6.8
11.8
16.9
Timing Gain (Mio.)
Number of bonds
250
200
150
100
50
0
-18.5
-13.5
-8.4
-3.4
1.7
6.8
11.8
16.9
Time Gaining vs Pricing Loss
Show axis
−15
−10
−5
0
5
10
15
−18
−16
−14
−12
−10
−8
−6
−4
−2
0
2
4
6
8
10
Pricing Loss
Timing Gain
Ellaktor Value PLC
Isin: XS2092381289
Pricing rank: 3
Pricing loss: -11.0 Mio.
Delta spread: -55.0 Bps.
Timing rank: 5
Timing gain: -4.2 Mio.
Table League
3894 issuers
Search
Customize Display
Rank
1
2
3
4
5
6
7
8
9
10
Issuer
Berlin Hyp AG
Capgemini SE
TenneT Holding BV
United Parcel Service Inc
Paysafe Finance PLC
Paysafe Finance PLC
Svenska Handelsbanken AB
United Parcel Service Inc
Capgemini SE
Berlin Hyp AG
Isin
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
Industry
Financials
Technology
Financials
Technology
Technology
Financials
Financials
Financials
Consumer Non-Cyclicals
Technology
Duration
12
6
7
6
5
5
3
12
8
9
Volume
12
12
12
12
12
12
12
12
12
12
Currency
12
12
12
12
12
12
12
12
12
12
Credit Quality
12
12
12
12
12
12
12
12
12
12
Original Spread
398
145.9
123
78
96
102.5
89
65
86.5
102
Rank
1
1
1
1
1
1
1
1
1
1
Pricing Rank
1
1
1
1
1
1
1
1
1
1
Timing Rank
1
1
1
1
1
1
1
1
1
1
Previous
1
2
3
...
8
9
10
Next
PaySafe Finance PLC
My View
Market Insights
Bonds Analysis
Syndicate
Bond Analysis
12 months
30 days
7 days
24 hours
Select dates
Filters
Bond Summary
Industry
Financials
ISIN Number
XS2010028269
Issue Date
2021-06-10
Volume
435 Mio. Euro
Credit quality
BB+
Duration
8 Years
Maturity Date
2029-06-15
Coupon
3
DebtRay Ranking
2
Timing
4
Pricing
3
Overall
Pricing Analysis
Pricing Summary
DebtRay Rank
1
Issue Date
2021-06-10
Pricing loss for issuer
-1 Mio. Euro
Delta Spread
-12 bps.
-48
-46
-39
-18
-12
-9
-5
22
22
22
Overpaying
Delta Spread (Bps.)
Perfect Pricing for Issuer
PaySafe Finance PLC
My View
Market Insights
Bonds Analysis
Syndicate
Bond Analysis
12 months
30 days
7 days
24 hours
Select dates
Filters
Bond Summary
Industry
Financials
ISIN Number
XS2010028269
Issue Date
2021-06-10
Volume
435 Mio. Euro
Credit quality
BB+
Duration
8 Years
Maturity Date
2029-06-15
Coupon
3
DebtRay Ranking
2
Timing
4
Pricing
3
Overall
Pricing Analysis
Pricing Summary
DebtRay Rank
1
Issue Date
2021-06-10
Pricing loss for issuer
-1 Mio. Euro
Delta Spread
-12 bps.
-48
-46
-39
-18
-12
-9
-5
22
22
22
Overpaying
Delta Spread (Bps.)
Perfect Pricing for Issuer
PaySafe Finance PLC
My View
Market Insights
Bonds Analysis
Syndicate
Bond Analysis
12 months
30 days
7 days
24 hours
Select dates
Filters
Bond Summary
Industry
Financials
ISIN Number
XS2010028269
Issue Date
2021-06-10
Volume
435 Mio. Euro
Credit quality
BB+
Duration
8 Years
Maturity Date
2029-06-15
Coupon
3
DebtRay Ranking
2
Timing
4
Pricing
3
Overall
Pricing Analysis
Pricing Summary
DebtRay Rank
1
Issue Date
2021-06-10
Pricing loss for issuer
-1 Mio. Euro
Delta Spread
-12 bps.
-48
-46
-39
-18
-12
-9
-5
22
22
22
Overpaying
Delta Spread (Bps.)
Perfect Pricing for Issuer
DebtRay's dashboards: From market insights to granular data analysis – featuring intuitive navigation and diverse visualization tools.
Challenges and Solutions
Throughout the project, several key challenges emerged:
1.
Balancing Complexity and Simplicity: Creating a UI that could handle complex financial data without overwhelming users required careful consideration. The solution involved implementing progressive disclosure techniques and a clear visual hierarchy.
2.
Branding Differentiation: Standing out in the crowded fintech space was crucial. The approach focused on developing a visual language that balanced professionalism with modern design elements.
3.
Adapting to Various Applications: Ensuring the new brand identity worked effectively across different platforms and materials presented a significant challenge. The solution involved creating flexible logo variations and a versatile color palette that could be applied consistently across digital interfaces, print materials, and other brand touchpoints.
Impacts and Results
While quantitative metrics are still being gathered, initial feedback has been overwhelmingly positive:
Increased brand recognition in the fintech space
Improved user engagement and satisfaction with the analysis tool
Positive feedback from clients and stakeholders on the modern, cohesive design across all touchpoints
Reflections
The DebtRay project offered insights into the distinct challenges of fintech design. Creating a cohesive visual identity and interface underscored the delicate balance between presenting complex data and maintaining user-friendly design.
This experience reinforced the importance of client collaboration in understanding sector-specific needs. The iterative process proved crucial in aligning the final product with both user requirements and business objectives.
Tags
Branding
Logo Design
Dashboards
Tags
Branding
Logo Design
Dashboards
Tags
Branding
Logo Design
Dashboards
Frankfurt-based, DebtRay is a fintech that develops cutting-edge tools for optimizing corporate bond issuances. Their technology analyzes financial datasets, guiding companies towards smarter borrowing decisions. By refining the timing and terms of debt, DebtRay helps clients potentially save millions in interest payments.
Despite its technological edge, DebtRay's brand needed an update to match. They approached me to reimagine its brand identity and redesign their core product interface (jump to UI Design), aiming to stand out in the market.
Brand Identity Design
Previous Logo Problems
DebtRay's existing logo had significant issues with legibility and precision. For a company operating in the financial sector, where trust and accuracy are paramount, these visual shortcomings were particularly damaging for its image.
3
1
2
Some examples of these problems:
1.
Color Contrast and Readability: The dark blue "Debt" and white "Ray" create a stark contrast, limiting versatility and readability across different backgrounds. [The background color above was used on the old DebtRay site.] This two-tone approach can make the brand name harder to process at a glance, weakening brand identity.
2.
Poor Scalability: Several elements fail at smaller sizes, including the white "Ray", the unclear "t," and the logomark.
3.
Problematic Symbolism: The logomark is vague, poorly constructed, and misaligned with the text. It doesn't communicate any brand values or industry association, making it ineffective.
The New Logo
Crafting DebtRay's new logo involved exploring multiple concepts before reaching the final design. This exploration phase included a wide range of ideas.
The tug-of-war of rebranding: Honoring heritage vs. embracing the new. Left: A nod to DebtRay's roots, reimagined with crisp geometry. Right: A leap into abstraction, where financial stability meets forward momentum. Both paved the way for the final design by revealing the fine line between familiarity and fresh appeal in fintech branding.
Among the explored concepts, one approach aimed to preserve and modernize elements of the previous logo, creating a cleaner and more precise version. However, this didn't achieve the fresh, innovative look we desired.
I then explored incorporating a 'D' with additional symbolism, developing a concept using a double chevron to represent progress and forward movement. Despite its symbolic potential, feedback showed the 'D' wasn't immediately recognizable, potentially compromising the logo's clarity.
The tug-of-war of rebranding: Honoring heritage vs. embracing the new. Left: A nod to DebtRay's roots, reimagined with crisp geometry. Right: A leap into abstraction, where financial stability meets forward momentum. Both paved the way for the final design by revealing the fine line between familiarity and fresh appeal in fintech branding.
The final logo design refines the concept from the previous iteration, aiming to balance symbolism with clarity. It retains the idea of a "'D" formed by two forward-pointing arrows, intended to represent DebtRay's focus on progress. In contrast to the previous attempt, this version uses more pronounced arrow shapes, making sure the "D" is clearly identifiable.
The design incorporates a three-dimensional appearance, adding visual depth to the symbol. By employing the Gestalt principle of closure, the logo invites viewers to mentally complete the implied shape, potentially enhancing memorability.
The primary logo color, a deep Polynesian Blue, was selected to convey trust, stability, and professionalism – qualities crucial in the financial sector.
For maximum adaptability, the logo design includes several variations, such as monochrome and reversed versions for different backgrounds. Standalone versions of the "D" symbol were also developed, allowing for flexible use in constrained spaces or as a recognizable icon.
Color Palette
The DebtRay color palette extends beyond the primary blue, incorporating complementary hues to create a cohesive visual language.
#1F4898
#D1A617
#444655
#717AAD
#EBEEFF
Typography
Manrope, a modern sans-serif typeface designed by Mikhail Sharanda in 2018, was selected as the primary font. Its clean lines and high legibility align with DebtRay's commitment to precision and clarity, while its versatility across digital platforms conveys professionalism and forward-thinking.
UI Design
Old Dashboard Issues
Following the brand refresh, DebtRay focused on modernizing their core product: a data-rich dashboard providing financial analysis and market insights for corporate treasurers. The existing interface had several design issues that needed addressing:
1.
Monochromatic color scheme: The previous version relied heavily on orange, limiting visual hierarchy and user focus.
2.
Structural problems: The layout lacked clear organization, making it difficult for users to navigate and find critical information quickly. Furthermore, the chart containers were inconsistently aligned, hindering data comparison and diminishing the dashboard's overall usability.
3.
Inconsistent design language: The interface didn't align with DebtRay's new brand identity, creating a disconnect in user experience.
1
3
2
A peek of DebtRay's previous dashboard: Functionality overshadowed by a monochromatic design and dense information layout, highlighting the need for a more intuitive and visually engaging interface.
Reimagining DebtRay's Digital Interface
The redesign project covered both the login pages and main dashboard, aiming for a cohesive user experience across the platform. The process began with an analysis of the existing layout and information architecture to identify areas for improvement. The redesign was then developed, using elements from the Untitled Design UI Kit as a base, while customizing features to meet DebtRay's specific requirements.
The login interface introduces users to DebtRay's new visual identity. It features a gradient background blending the brand's blue and gold colors.
Sign In
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The tug-of-war of rebranding: Honoring heritage vs. embracing the new. Left: A nod to DebtRay's roots, reimagined with crisp geometry. Right: A leap into abstraction, where financial stability meets forward momentum. Both paved the way for the final design by revealing the fine line between familiarity and fresh appeal in fintech branding.
The main dashboard redesign tackles the challenge of presenting complex financial data in an accessible format. By implementing a tabbed interface and clear information hierarchy, users can now effortlessly navigate between different data views.
The layout incorporates various visualization methods, including bar charts, distribution graphs, scatter plots, and a comprehensive data table, enabling users to quickly grasp key insights or perform detailed analysis as needed.
The main dashboard redesign tackles the challenge of presenting complex financial data in an accessible format. By implementing a tabbed interface and clear information hierarchy, users can now effortlessly navigate between different data views.
The layout incorporates various visualization methods, including bar charts, distribution graphs, scatter plots, and a comprehensive data table, enabling users to quickly grasp key insights or perform detailed analysis as needed.
PaySafe Finance PLC
My View
Market Insights
Bonds Analysis
Syndicate
Market Insights
12 months
30 days
7 days
24 hours
Select dates
Filters
Loss Over Timing Ranks (Mio.)
Avg. per Issue
Issuer Loss
-4760
-2354
-4760
-3
0
Issuer Gain
0
50
2117
2268
2098
5
4
3
2
1
Loss Over Pricing Ranks (Mio.)
Avg. per Issue
Issuer Loss
-4760
-2354
-4760
-3
0
Investors Loss
0
50
2117
2268
2098
5
4
3
2
1
Pricing Rank
1
2
3
4
5
Timing Rank
1
2
3
4
5
Overall Rank
1
2
3
4
5
Pricing Loss (Mio.)
250
200
150
100
50
0
-18.5
-13.5
-8.4
-3.4
1.7
6.8
11.8
16.9
-5.1
Number of bonds: 188
Delta Spread (Bps.)
250
200
150
100
50
0
-18.5
-13.5
-8.4
-3.4
1.7
6.8
11.8
16.9
Timing Gain (Mio.)
Number of bonds
250
200
150
100
50
0
-18.5
-13.5
-8.4
-3.4
1.7
6.8
11.8
16.9
Time Gaining vs Pricing Loss
Show axis
−15
−10
−5
0
5
10
15
−18
−16
−14
−12
−10
−8
−6
−4
−2
0
2
4
6
8
10
Pricing Loss
Timing Gain
Ellaktor Value PLC
Isin: XS2092381289
Pricing rank: 3
Pricing loss: -11.0 Mio.
Delta spread: -55.0 Bps.
Timing rank: 5
Timing gain: -4.2 Mio.
Table League
3894 issuers
Search
Customize Display
Rank
1
2
3
4
5
6
7
8
9
10
Issuer
Berlin Hyp AG
Capgemini SE
TenneT Holding BV
United Parcel Service Inc
Paysafe Finance PLC
Paysafe Finance PLC
Svenska Handelsbanken AB
United Parcel Service Inc
Capgemini SE
Berlin Hyp AG
Isin
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
DE000BHY0BJ9
FR0013327962
DE000BHY0BJ9
Industry
Financials
Technology
Financials
Technology
Technology
Financials
Financials
Financials
Consumer Non-Cyclicals
Technology
Duration
12
6
7
6
5
5
3
12
8
9
Volume
12
12
12
12
12
12
12
12
12
12
Currency
12
12
12
12
12
12
12
12
12
12
Credit Quality
12
12
12
12
12
12
12
12
12
12
Original Spread
398
145.9
123
78
96
102.5
89
65
86.5
102
Rank
1
1
1
1
1
1
1
1
1
1
Pricing Rank
1
1
1
1
1
1
1
1
1
1
Timing Rank
1
1
1
1
1
1
1
1
1
1
Previous
1
2
3
...
8
9
10
Next
PaySafe Finance PLC
My View
Market Insights
Bonds Analysis
Syndicate
Bond Analysis
12 months
30 days
7 days
24 hours
Select dates
Filters
Bond Summary
Industry
Financials
ISIN Number
XS2010028269
Issue Date
2021-06-10
Volume
435 Mio. Euro
Credit quality
BB+
Duration
8 Years
Maturity Date
2029-06-15
Coupon
3
DebtRay Ranking
2
Timing
4
Pricing
3
Overall
Pricing Analysis
Pricing Summary
DebtRay Rank
1
Issue Date
2021-06-10
Pricing loss for issuer
-1 Mio. Euro
Delta Spread
-12 bps.
-48
-46
-39
-18
-12
-9
-5
22
22
22
Overpaying
Delta Spread (Bps.)
Perfect Pricing for Issuer
DebtRay's dashboards: From market insights to granular data analysis – featuring intuitive navigation and diverse visualization tools.
Challenges and Solutions
Throughout the project, several key challenges emerged:
1.
Balancing Complexity and Simplicity: Creating a UI that could handle complex financial data without overwhelming users required careful consideration. The solution involved implementing progressive disclosure techniques and a clear visual hierarchy.
2.
Branding Differentiation: Standing out in the crowded fintech space was crucial. The approach focused on developing a visual language that balanced professionalism with modern design elements.
3.
Adapting to Various Applications: Ensuring the new brand identity worked effectively across different platforms and materials presented a significant challenge. The solution involved creating flexible logo variations and a versatile color palette that could be applied consistently across digital interfaces, print materials, and other brand touchpoints.
Impacts and Results
While quantitative metrics are still being gathered, initial feedback has been overwhelmingly positive:
Increased brand recognition in the fintech space
Improved user engagement and satisfaction with the analysis tool
Positive feedback from clients and stakeholders on the modern, cohesive design across all touchpoints
Reflections
The DebtRay project offered insights into the distinct challenges of fintech design. Creating a cohesive visual identity and interface underscored the delicate balance between presenting complex data and maintaining user-friendly design.
This experience reinforced the importance of client collaboration in understanding sector-specific needs. The iterative process proved crucial in aligning the final product with both user requirements and business objectives.
Tags
Branding
Logo Design
Dashboards
© 2024 Fabricio Waltrick. Impressum | Datenschutz
© 2024 Fabricio Waltrick. Impressum | Datenschutz
© 2024 Fabricio Waltrick. Impressum | Datenschutz
© 2024 Fabricio Waltrick. Impressum | Datenschutz